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About

Catherine LeGuerrier

Professional Freelance Website/Print Collateral Designer and Content Writer Profile From Western Quebec and fully bilingual, I was educated in Quebec and Ontario. In 1981, upon completion of the two-year Creative Advertising program at Algonquin College of Applied Arts in Nepean (ON), I became senior account coordinator at Ottawa's largest advertising agency (Interact Communications Inc). In 1985, I was hired by the national capital's oldest and most renowned full-service public communications firm (John Doherty & Company Inc) after having successfully negotiated my first 'contract' as a freelance communications consultant. In 1988, a 'bad' merger (with another local communications firm) inevitably lead to the dissolution of both companies. That is when and why - in my desperate desire to provide continuity to the dozens of clients I had been servicing - I decided to start a "home-based business". The rest - as they say - is history! A home-office pioneer and seasoned professional communications consultant, I specialize in traditional print materials (design, concept, research, writing, editing and proofreading) as well as creative web design and web content, drawing extensively on my marketing, public & media relations and special event management background. I have had the opportunity to apply my creative communications skills successfully throughout my career...locally, regionally, nationally, and internationally.

Strengths

An idea person with excellent "people and conversational skills", including the ability to pick up on verbal and non-verbal cues Creative, dynamic, and forward thinker with an unquenchable drive and passion for the Internet and its limitless potential Able to grasp and run with rough ideas and concepts Possesses both the intellectual curiosity and analytical capability to delve beyond the surface of a particular issue Ability to write original material, self-edit, and copy-edit the work of others Meticulous attention to detail A skilled researcher, able to leverage the power of the Internet Able to rapidly master new concepts Easily adapts to new software and technology Proven entrepreneur; embraces challenges and deadlines Quick study, with extensive field knowledge and resources Broad-based skill set; versed in all forms of modern day communications
Value-Added Background Strategic Marketing Communications Management level experience in strategic planning, design and implementation of marketing and media campaigns Public and Media Relations Accomplished Communications Specialist with several years of progressive experience in corporate marketing, advertising, and public & media relations Special Event Logistics Logistics specialist in event production (product/service launches, tradeshows and conferences) and fundraising This breadth of experience has made me extremely versatile. When it comes to communicating, I know what works and - more importantly - what does not work!
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